The Good Plant Co.

I helped The Good Plant Co. design a dynamic, editable email template that serves as the backbone for their email campaigns and flow emails.

○ Brand colours and fonts were carefully integrated to ensure a seamless customer journey from website to inbox.

○ Playful plant illustrations were repurposed to add personality, while key brand assets like the roundel were turned into impactful email elements.

○ Consistency was maintained with call-to-action buttons across key sections, including the hero and dynamic product blocks.

○ Mobile optimisation was top priority, especially for the footer and the product block, which are both stacked for easy navigation on smaller screens.

This approach delivers an engaging, branded experience that speaks to the fun, colourful spirit of The Good Plant Co.

I supported the brand's marketing team with full-stack email assistance, from concept through design to setup and deployment.

○ The campaigns were built on the core template while introducing fresh elements in each campaign.

○ Utilised existing and custom illustrations and GIFs to add fun and personality.

○ Refreshed product blocks and reimagined colour usage for newness.

○ Maintained a balance between images and live text to drive engagement and steer clear of spam folders.

○ Ensured mobile-optimised designs for a seamless experience across all devices.