Maris Pearl Co.

For Maris Pearl, I designed a high-performing Klaviyo welcome flow that seamlessly introduces new subscribers to the brand’s ethos while driving conversions.

With a 60.5% open rate, 12.4% click-through rate, and an impressive 11% conversion rate, this flow ranks in Klaviyo’s top-tier benchmark category based on industry analysis.

The three-email welcome series strategically highlights the brand’s unique selling points while maintaining a refined, ocean-inspired aesthetic:

‍Email 1: A personal greeting from the founder establishes an immediate connection. The welcome discount—key to driving sales—is prominently displayed in the header bar for maximum visibility. A stylised category breakdown helps guide subscribers, while a consistent footer across all emails reinforces the brand’s ethical sourcing, marine conservation efforts, and social presence.

‍Email 2: Customer reviews build trust and reinforce product quality. Quick-link tiles streamline navigation to key product categories, keeping engagement high. The welcome offer is subtly reiterated.

‍Email 3: A final reminder of the discount encourages action before it expires. This email spotlights the brand’s hero collections and further enhances credibility with press coverage highlights.


The minimalistic email design, featuring muted colors, elegant typography, and high-quality imagery, aligns seamlessly with Maris Pearl’s luxury branding, creating a cohesive and engaging customer experience.

I designed the brand's abandoned cart flow that aligns with its minimalistic and elegant aesthetic while optimising conversion opportunities.

With a 50.7% open rate, 13% click-through rate, and 4.5% conversion rate, this flow also ranks in Klaviyo’s top-tier benchmark category according to industry peer analysis.

The three-email sequence strategically nurtures hesitant shoppers, reinforcing trust and encouraging them to complete their purchase:

Across all three emails, the free shipping offer is prominently called out in the header bar for immediate visibility. A streamlined top banner keeps the abandoned cart module above the fold, placing the focus on the product left behind. The copy remains subtle and non-pushy, staying true to the brand’s refined tone of voice. A custom-coded module replaces Klaviyo’s default abandoned cart block, allowing for a larger, centrally positioned product image on both desktop and mobile for maximum impact.

‍Email 1: A cross-selling block suggests additional products based on past browsing and purchase behaviour, while a ‘Need Help Deciding?’ section reassures hesitant shoppers.

‍Email 2: This follow-up capitalises on social proof, featuring a playful GIF showcasing customer reviews from social media and Trustpilot to build confidence in the brand’s quality.

‍Email 3: For those who still haven’t purchased, a final nudge comes in the form of a 10% discount offer. A personal note from the founder reinforces the brand’s connection with its customers, while a second cross-sell block and a press feature module further establish credibility.

I designed editable email campaign templates for Maris Pearl to ensure visually cohesive, easy-to-update emails. The core designs were created in Figma and set up directly in Klaviyo. To streamline updates, I provided fully editable Canva assets—the team’s preferred platform—allowing for easy image updates and seamless export into the Klaviyo email template.

Email template 1: This template lays the foundation for the brand’s email aesthetic, designed to hero captivating imagery while maintaining a clean, sophisticated look.

○ A versatile structure, ideal for showcasing new arrivals, product highlights, and cross-selling within categories.

○ Ample white space ensures a refined, high-end feel. Layouts are clean yet engaging, offering visual interest without overwhelming the design.

○ Live text is used for smaller copy and call-to-action buttons, blending seamlessly with the aesthetic while remaining easily editable within Klaviyo.


‍Email template 2: Designed for promotions and seasonal sales, this template combines dynamic elements with ease of use.

○ Hero and category GIFs are fully editable in Canva, with step-by-step instructions provided to the team.

○ A custom-built dynamic product block in Klaviyo, making it fully editable within the template editor.